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I was reading a Gary Halbert letter which said that to learn about writing headlines, you should check out Jay Abraham’s “2001 headlines.” I looked it up, and couldn’t find it. There are a “2001 Greatest Headlines” and a “Greatest Headlines by Jay Abraham” but they aren’t the same thing. Obviously, we all want resources to get better at writing headlines, so I figured I’d put together this quick list of free resources for writing headlines so that you could get a bit more in-depth practice. • Gary Halbert’s Newsletter I figured I’d mention the Newsletter for the billionth time on this site. It’s where I was reading in the first place when I stumbled upon the “2001 headlines” idea. (This gave me another idea which I’ll share with you at the end of this article.) Gary Halbert is the archetype of salesman-through-words. Check out, but ignore the ever increasing articles that aren’t by him on that site.
• ViralNova ViralNova is a great site for learning about writing headlines and content in general. If you ever wanted to see what the average internet viewer is interested in, you could “read” Viralnova. (Time Out: If you’re enjoying this article, then you should probably sign up to my mailing list, where I give out ideas and business tricks that I don’t share publicly. Click here, fill out your details and get yourself on the list! You won’t leave this page. Now Back To The Regular Programming Schedule) You know that does what it does well. It does images, videos and headlines well.
It has to, because it has practically nothing else on it. • The Daily Mail Website I talked about The Sun yesterday. Newspapers have basically been selling millions of copies for over a hundred years on the strengths of their headlines. This means that you can learn a lot from them.
When it comes to learning from headlines, you want to pick a site with good headlines. The easiest way to ensure that you do this is by picking a news outlet where people will say, “That’s not reputable!” whilst sharing the link at every possible opportunity.
That’s how you know they are hooked by the language. Serves as a good example of this. You could pick another one though. • 2001 Greatest Headlines This is the file I was looking for in the first place.
Apparently this isn’t by Jay Abraham. I don’t know. It’s a list of loads of headlines that you can chop and change and use for your own nefarious purposes. Snapper Serial Number Year Guide there. • 100 Greatest Headlines This is another PDF file that I found available just by a Google search.
It’s apparently by Jay Abraham. This one is good because it has a reason why the headline is effective. Of course, you might not agree that they are effective, but even if you mangle the headline itself beyond all recognition, you’ll probably find that using the “reason” to build a headline will work.
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Five Times as Many PeopleRead the Headlines asRead the Body Copy“On the average, five times as many people read the headlines as read the body copy.It follows that unless your headline sells your product, you have wasted 90 percent of your moneySince headlines, more than anything else, decide the success or failure of an advertisement, the silliest thing of all is to run an ad without any headline at all –‘a headless wonder.’If you would like more guidance on writing headlines, I commend you to ‘ book “from byThen, Jay Abraham, the top marketing consultant in the world. Headline Multiplies Results 19 1/2 Times!!!“I have seen one mail order advertisement actually sell, not twice as much, not three times as much, but 19 1/2 times as much goods as another.“Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy.“The difference was that one used the right appeal and the other used the wrong appealThe appeal is usually expressed in the headline”“If the headline of an advertisement is poor, the best copywriter in the world can’t write copy that will sell the goods.“He hasn’t a chance. Because if the headline is poor, the copy will not be read.
And copy that is not read does not sell goods.“On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy.”“There are eighteen chapters in this book. Four of these chapters, or more than one-fifth of the entire book, deal with headlines of advertisementsHeadlines are extremely important.”(Chapter 2: The Most Important Part of an Advertisement)–from. “How important is the headline?Perhaps you have read somewhere that 50 per cent of the value of an entire advertisement is represented by the headline itself.
Or 70 per cent. Or 80 per cent.
The truth is that you cannot possibly evaluate it in percentages.“For example, what percentage better is an automobile that runs beautifully as compared with one that won’t run at all? It’s the same with headlines. One can be almost a total falure in accomplishing even its primary purpose: to induce people to start reading the body matter (the copy) of the advertisement. Another headline can work almost like magic in enticing readers by the thousands into an ad whose copy moves people to action and thus moves products off the shelves.“Yes, there is really that much difference in the power of headlines. It isn’t enough to cram persuasiveness into the body matter. Some of the most tremendous flops among advertisements contain body matter filled with convincing copy. But it just wasn’t capsuled into a good headline.
And so the excellent copy did not even get a reading.“For, obviously, it is the headline that gets people into the copy; the copy doesn’t get them into the headline. Calendar builder 3 74 serial killer. In other words, the copywriter’s aim in life should be to try to make it harder for people to pass up his advertisement than to read it. And right in his headline he takes the first, and truly giant, step on the road to that goal.”— from How To Write A Good Advertisementby Vic Schwab“The problem with many advertisers, and even with advertising writers, is that they don’t appreciate how much the headline can affect the response of the advertisement.
Here are some test resultstwo headlines were tested against each otherthe second pulled 300 percent moreAnother headline testThe second headline actually pulled five times as many” — from Methods To Increase Advertising Results by Andy Byrne, VP Smith-Hemmings-Gosden Direct Response Advertising. No Ad Better Than It’s Headline“The writing of headlines is one of the greatest journalistic arts”“The identical ad run with various headlines differs tremendously in its returns. It is not uncommon for a change in headlines to multiply returns from five to ten times over.”“It is a basic law in advertising that no advertisement is better than its headline”— fromby Claude Hopkins,the father of modern advertising“Writing selective, purpose-advancing advertising headlines that tell their story incisively and appealingly–fast–is one of the most highly skilled arts in the worldI urge you to read the first sentence of this paragraph again and again.
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Better yet, type it out and post it above your desk where you may read it and ponder it daily.” from by Clyde BedellWow! They sure had a lot of great things to say about headlines. And that ought to convince you that if you expect to achieve the best results with your advertising, whether it be on the Internet, in magazines, through the mail or any other way, then you will need to learn how to write the very best headlines you can.The first and most important thing to know about writing good headlines is to start making a collection of successful headlines.
2001 Headlines Jay Abraham Pdf Download
Then study them carefully. By going through them you will get your own ideas.
The purpose is not to copy them but to be inspired by them.The more headlines the betterbut only collect GOOD ones. Bad headlines will give you bad headline writing habits and you want to avoid that.In case you’re thinking that this sounds like a big job, relax, because now you can get a head start on your collection by gettingThis book contains enough headlines to start you on the road to producing breakthrough results. Cultivated from hundreds of sources, this compilation takes the very best headlines and delivers them to you in one convenient form.Here is an easy way to stimulate your imagination and get all the headline ideas you’ll ever need. Even seasoned professionals often need a source of stimulus to get their mental gears into motion.
This book was created around such a need.Each and every one of the 2001 headlines are proven winners. Chances are that many of them can be quickly and easily adapted to your own special needs.They will save you countless hours of time and effort. And bring you thousands of dollars in increased profits from your advertising.As a writer of advertising copy, I know how often people struggle with copy for hours, for days — fixing it, polishing it, leaving the headline for last and then spending half an hour on itwhen they know they should be spending hours on the headline — if not days! But not anymore. Not with this book. This book makes it easy.All you have to do is scan the table of contents, choose some appropriate headlines — and quickly make those changes needed to match it to the particular product or service you’re selling.
Or it may trigger an even better one. That’s how the creative mind works.The headlines in the book are separated into eight categories:. It would take you hundreds of hours and untold expense to assemble a collection likes this, even if that were possible today.
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2001 Headlines Jay Abraham Pdf Files
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